ThinkGO

Thinking trap

Labelling: what it is, with everyday examples

Updated 2 November 2026

Labelling
A label for the whole person instead of one thing they did.

A single action becomes an identity: you made a mistake, so you are “an idiot”; someone was late, so they are “selfish”. One word replaces a whole, mixed person.

Everyday examples

  • About yourself

    “I'm a loser.”

  • At work

    “I forgot the meeting. I'm useless.”

  • Others

    “She cancelled again. She's so selfish.”

Questions to check the thought

From the Socratic questions in ThinkGO. Pick one or two; you don’t need all of them.

  1. If a friend had this thought, what would you tell them?
  2. Is this a fact, or a thought that feels like one?
  3. What points to this thought being true? What points the other way?

A fairer alternative

The trap

“I forgot the meeting. I'm useless.”

A fairer thought

“I forgot one meeting. I'll set a reminder and apologise. It doesn't sum me up.”

Exercises that help

Sources

  • Beck, A. T. (1976). Cognitive Therapy and the Emotional Disorders. International Universities Press.
  • Burns, D. D. (1980). Feeling Good: The New Mood Therapy. William Morrow.

Background reading. The definitions, examples and questions on this page are our own wording.